During today's morning trading session, Rocket Companies took the market by storm, rocketing to $11.91 per share despite it now being above its mean target price of $10.63. This 3.2% movement implies there may not be much more room for upwards movement for the stock -- if its analysts are to be believed. They are giving the Diversified Financial stock on average rating of hold, with target prices ranging from 6.0 to 14.0 dollars per share.
The market sentiment on Rocket Companies seems pessimistic because the proportion of shorted shares in its float is quite high at 16.4%. Each short position represents an investor's expectation and hope that the stock's price will reverse course and start declining.
Short selling involves borrowing shares and then selling them at current market prices. In the successful version of the strategy, the shares are purchased at a lower price at some time in the future. The investor then returns the shares to the lender, and keeps the profit made on the sell/buy transaction.
Another way to gauge the sentiment on Rocket Companies is to look at the percentage of institutions that are invested in the stock. In this case, 66.1% of the shares are held by pension, mutual, and hedge funds, which shows that these institutions probably have strong confidence in the stock.
If institutions are invested in a particular stock, it shows in most cases that they have performed quality research and concluded that it is a good investment. In some cases, however, increases in institutional ownership could be a sign of a takeover attempt or proxy fight, which can actually injure share prices. Also, institutions are not infallible, and can certainly make miscalculations -- often with spectacular results.
Overall, there is negative market sentiment on Rocket Companies because its an analyst belief that shares are overpriced, a hold rating, an unusually large proportion of its shares sold short, and an average number of institutional investors. Warren Buffett famously said that in the short term, markets are voting mechanisms, but in the long term, they are weighing mechanisms. This means that long term investors should be aware of a stock's fundamentals before committing.
Buffett was one of the fist investors to focus on free cash flow as a yardstick for a company's health. Here are RKT's recent cash flows:
| Date Reported | Cash Flow from Operations ($ k) | Capital expenditures ($ k) | Free Cash Flow ($ k) | YoY Growth (%) |
|---|---|---|---|---|
| 2023 | -64,948 | 66,042 | -130,990 | -101.22 |
| 2022 | 10,823,495 | 93,124 | 10,730,371 | 40.71 |
| 2021 | 7,743,928 | 118,291 | 7,625,637 | 527.51 |
| 2020 | -1,677,370 | 106,346 | -1,783,716 | -63.9 |
| 2019 | -1,076,854 | 11,462 | -1,088,316 |
