Crocs, Inc. (NASDAQ: CROX) has announced the appointment of Terence Reilly to the position of Executive Vice President, Chief Brand Officer, with oversight over the marketing and communications functions for both the Crocs and Heydude brands. Since rejoining Crocs, Inc. in 2024, Reilly has made a significant impact on the Heydude brand, resulting in substantial traction. Under his leadership, the brand has seen a sharpened strategic focus and re-established authentic connections with consumers.
Andrew Rees, Chief Executive Officer of Crocs, Inc., expressed confidence in Reilly's ability to drive long-term brand growth, citing the green shoots of success seen under his leadership. Rees emphasized that the company has witnessed remarkable success over the last decade and highlighted the potential for continued growth, stating, "I believe we are just getting started."
Reilly, in his new role, will be responsible for stewarding the marketing visions across both brands, elevating creative direction, and amplifying storytelling to drive the company’s global narrative while deepening its consumer connectivity around the world.
Crocs, Inc. is a world leader in innovative casual footwear for all, with its products being sold in more than 80 countries through wholesale and direct-to-consumer channels. The market has reacted to these announcements by moving the company's shares -0.08% to a price of $112.82. Check out the company's full 8-K submission here.
