Crocs, Inc. (NASDAQ: CROX) has announced the appointment of Terence Reilly to the position of executive vice president, chief brand officer, with oversight over the marketing and communications functions for both the Crocs and Heydude brands. Since Terence's return to Crocs, Inc. in 2024, the Heydude brand has seen significant traction under his leadership. The company's CEO, Andrew Rees, expressed confidence in the green shoots being seen today, which are building the foundation for sustainable long-term brand growth.
The power of the Crocs and Heydude brands has been highlighted, with both brands being loved by communities of passionate fans. This is evidenced by the remarkable success seen over the last decade, from post Malone to Jelly Roll and beyond. Terence Reilly expressed his belief that the brands are just getting started, and in partnership with Andrew and Anne Mehlman, executive vice president, brand president for Crocs, he is honored to play a key role in championing the future vision of Crocs, Inc.
Since Terence's return to Crocs, Inc. in 2024, the Heydude brand has seen significant traction under his leadership. He has galvanized a team, sharpened the brand’s strategic focus, and re-established authentic connections with consumers. Andrew Rees, CEO of Crocs, Inc., expressed confidence in the green shoots being seen today, building the foundation for sustainable long-term brand growth.
Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The company's brands include Crocs and Heydude, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. The market has reacted to these announcements by moving the company's shares 1.1% to a price of $114.15. For more information, read the company's full 8-K submission here.
