Asana Appoints Dan Rogers as CEO

By Bobby Samwell • Thursday, June 26 06:02 • Permanent Link

Asana, Inc. (NYSE: ASAN) has announced the appointment of Dan Rogers as its new Chief Executive Officer, effective July 21, 2025. Rogers, who previously served as CEO of LaunchDarkly, is set to succeed Dustin Moskovitz, the co-founder and current CEO. Moskovitz will transition to the role of board chair, focusing on product vision, strategic guidance, and supporting Asana's artificial intelligence initiatives.

Under Moskovitz's leadership, Asana has experienced significant growth, boasting more than 170,000 customers and being trusted by over 85% of Fortune 500 companies. The company generates over $700 million in annual revenue and is recognized for its innovative AI-powered solutions, including the recent launch of AI Studio.

Rogers brings a wealth of experience from his previous roles, having led high-growth technology companies such as LaunchDarkly and Rubrik. His appointment comes at a pivotal time for Asana as it seeks to leverage AI to transform the way people work. Rogers expressed his excitement to lead Asana during this transformative period and to partner with the talented team to pursue the next chapter of growth.

Lorrie Norrington, Asana's lead independent director, expressed gratitude for Moskovitz's visionary leadership and dedication to Asana's mission while welcoming Rogers as the new CEO. She highlighted his expertise and track record of leading innovative organizations, positioning him as the ideal leader to drive Asana's continued growth and profitability.

Rogers' track record includes expanding the platform for software teams at LaunchDarkly, leading products, marketing, specialist sales, go-to-market strategy, strategic alliances, and corporate development at Rubrik, and being part of the leadership team that grew ServiceNow to over $4.5 billion in revenue. His previous experience also includes leadership roles at Amazon Web Services, Microsoft, Salesforce, and Symantec.

As Asana undergoes this leadership transition, it will be interesting to see how Rogers leverages his experience to guide the company in its next phase of growth and innovation. Today the company's shares have moved -1.14% to a price of $13.05. For more information, read the company's full 8-K submission here.

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