Five Below Appoints Daniel Sullivan as CFO and Michelle Israel as CMO

By Tamara Parker • Thursday, October 02 15:37 • Permanent Link

Five Below, Inc. (NASDAQ: FIVE) has announced the appointment of Daniel Sullivan as Chief Financial Officer (CFO) and Michelle Israel as Chief Merchandising Officer (CMO), effective October 6, 2025. Both executives bring significant experience to the company's executive leadership team, with Sullivan boasting approximately 35 years of experience in finance, operations, and strategic leadership, and Israel having nearly 35 years of experience in retail merchandising and operations.

Sullivan, a two-time public company CFO, most recently served at Edgewell Personal Care, where he was the Executive Vice President and Chief Operating Officer. During his tenure, he played a pivotal role in architecting the company's successful growth strategy, resulting in substantial topline growth and margin expansion. Previously, Sullivan held CFO positions at Party City, Ahold USA, and also served as CFO and COO of Heineken USA and Heineken International.

On the other hand, Israel, a seasoned retail executive, spent the majority of her career at Macy's and Bloomingdale's, most recently serving as Senior Vice President and General Merchandise Manager, Beauty and Center Core, at Macy's. In this role, she oversaw a multi-billion-dollar portfolio and led various value brands, including Bloomingdale's the Outlet and Macy's Off Price/Backstage.

Five Below's CEO, Winnie Park, expressed excitement about the new appointments, highlighting the executives' alignment with the company's operating philosophy of putting the customer first and their ability to drive growth and innovation.

These appointments come as the company continues to focus on executing its vision and delivering on its growth objectives.

The addition of Sullivan and Israel to the executive team is expected to bring valuable expertise that will enable Five Below to capitalize on its significant growth potential and further strengthen its position as a trend-right, extreme-value retailer. Today the company's shares have moved 0.54% to a price of $156.02. If you want to know more, read the company's complete 8-K report here.

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