Five Below, Inc. (NASDAQ: FIVE) has just announced the appointment of Daniel Sullivan as Chief Financial Officer (CFO) and Michelle Israel as Chief Merchandising Officer (CMO), effective October 6, 2025. This move aims to round out the company's executive leadership team.
Daniel Sullivan brings approximately 35 years of experience in finance, operations, and strategic leadership to his new role. He most recently served at Edgewell Personal Care, where he was the Executive Vice President and Chief Operating Officer, and was previously the CFO of Party City and Ahold USA, as well as the CFO and COO of Heineken USA and Heineken International. Sullivan's track record includes being the architect of a successful growth strategy at Edgewell Personal Care, resulting in significant topline growth and margin expansion.
Michelle Israel, the newly appointed Chief Merchandising Officer, is a seasoned retail executive with significant experience in merchandising, operations, business transformation, and driving growth and innovation across diverse retail categories. She spent nearly 35 years at Macy's and Bloomingdale's, most recently as the Senior Vice President and General Merchandise Manager, overseeing a multi-billion-dollar portfolio that included jewelry, beauty, shoes, handbags, and more. Israel also led Macy's value brands, Bloomingdale's the Outlet, and Macy's off price/backstage, owning the full P&L.
With these appointments, Five Below aims to leverage the tenured experience and proven business acumen of Sullivan and Israel to execute its vision and deliver on its growth objectives. Both executives will report to Winnie Park, the Chief Executive Officer of Five Below, who expressed excitement about the valuable contributions Sullivan and Israel are expected to bring to the team.
The company also expressed gratitude to Ken Bull, who will continue as the Chief Operating Officer, for his partnership and interim role as CFO during the transition period.
As Five Below moves forward with its new executive leadership team, investors and stakeholders will be keen to see how these appointments impact the company's financial operations, growth strategies, and product assortment in the coming quarters. The market has reacted to these announcements by moving the company's shares 0.31% to a price of $155.18. For the full picture, make sure to review FIVE BELOW, INC's 8-K report.
