Cracker Barrel Old Country Store, Inc. has announced organizational and leadership changes to enhance its focus on delivering exceptional food and guest experiences. These changes include the promotion of Doug Hisel to the position of Senior Vice President (SVP) of Store Operations, overseeing field operations and operations services. Hisel, an 18-year veteran of the company, brings a strong ability to balance operational excellence with a deep understanding of people and Cracker Barrel’s processes and standards.
Additionally, Thomas Yun is rejoining the company as Vice President of Menu Strategy & Innovation, replacing Matthew Banton. Yun previously served in this role at Cracker Barrel from 2022 to 2024 and was responsible for developing some of the company’s most successful menu introductions, including Cracker Barrel’s chicken and rice and pot roast.
Heather Hager, Vice President of Retail & Design, and Heather Gammon, Vice President of Demand Planning, are each taking on expanded roles, absorbing responsibilities of Laura Daily, SVP, Chief Merchant and Retail Supply Chain following her recently announced retirement.
The company has also confirmed the end of its engagement with Prophet, the global strategic and creative growth consultancy that advised Cracker Barrel on its previous brand refresh initiatives, including the logo and restaurant redesigns.
These changes come as the company aims to ensure every plate served and every interaction with guests reflects the care and quality it stands for. Cracker Barrel remains committed to ongoing improvements as it builds on its legacy and traditions.
As of now, Cracker Barrel operates approximately 660 company-owned Cracker Barrel Old Country Store locations in 43 states and owns the fast-casual Maple Street Biscuit Company, offering abundant portions of homestyle food and unique retail finds. Today the company's shares have moved -0.95% to a price of $43.77. Check out the company's full 8-K submission here.
