Why Is SGHC Rising Today?

One of the standouts of today's trading session was Super Group (SGHC) Limited, which logged a 4.7% performance -- outperforming the S&P 500 by 5.8%. The Gambling stock is now trading at $4.26 per share and may still have upside potential because it is still -53.95% under its average target price of $9.25. Analysts have set target prices ranging from $7 to $14 dollars per share, and have given the stock an average rating of buy.

The market seems to share this rosy outlook, since Super Group (SGHC) Limited has a short interest of only 1.5%. This represents the percentage of the share float that is being shorted, and each short position stands for an investor's expectation that the price of the stock will go down in the future.

Short selling involves borrowing shares and then selling them at current market prices. In the successful version of the strategy, the shares are purchased at a lower price at some time in the future. The investor then returns the shares to the lender, and keeps the profit made on the sell/buy transaction.

One measure of the market sentiment regarding a stock is its rate of institutional ownership, which in the case of Super Group (SGHC) Limited stands at 2.7%. This indicates a lower than average rate of institutional ownership -- but what does that have to do with sentiment regarding the stock?

The reason we look at institutional ownership is that institutions such as hedge funds, pension funds, and mutual funds have vast research capabilities. They are often close to management, speaking to them one-on-one and gaining an understanding of the opportunities and challenges they face. Thus, if an institution is willing to place their capital in a company, it's likely that their due diligence has shown it is a safe bet.

Analyst coverage, short ratio, and institutional ownership say alot about how the market views a stock. But markets can be wrong. At Market Inference, we believe that any investment decision should be preceded by an in-depth analysis of the company's fundamental values and a comparison with similar stocks.

Here's a snapshot of some important facts to keep in mind about SGHC:

- The stock has trailing 12 month price to earnings (Eps) of $0.58 per share

- Super Group (SGHC) Limited has a trailing 12 month Price to Earnings (P/E) ratio of 7.3 compared to the S&P 500 average of 15.97

- The company has a Price to Book (P/B) ratio of 5.2 in contrast to the S&P 500's average ratio of 2.95

- Super Group (SGHC) Limited is a Consumer Cyclical company, and the sector average P/E and P/B ratios are 24.27 and 3.23 respectively

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The above analysis is intended for educational purposes only and was performed on the basis of publicly available data. It is not to be construed as a recommendation to buy or sell any security. Any buy, sell, or other recommendations mentioned in the article are direct quotations of consensus recommendations from the analysts covering the stock, and do not represent the opinions of Market Inference or its writers. Past performance, accounting data, and inferences about market position and corporate valuation are not reliable indicators of future price movements. Market Inference does not provide financial advice. Investors should conduct their own review and analysis of any company of interest before making an investment decision.