NKE Is Down - How Does the market See the Stock?

By Chris Stiles • Friday, September 30 14:15 • Permanent Link

It was a tough day for consumer cyclical stocks, which are suffering from continuing inflation pressure. Tumbling to a price of $83.82 during today's afternoon trading session, shares of Nike are now -34.66% below their average target price of $128.28. Does this mean the stock will reverse course? Analysts are giving NKE an average rating of buy and target prices ranging from $96 to $195 dollars per share.

The market seems to share this optimistic view, since Nike has a short interest of only 1.5% (this is the percentage of the share float that is being shorted). Each short position represents an investor's expectation that the price of the stock will decrease in the future.

Short selling involves borrowing shares and then selling them at current market prices. In the successful version of the strategy, the shares are purchased at a lower price at some time in the future. The investor then returns the shares to the lender, and keeps the profit made on the sell/buy transaction.

Another way to gauge the sentiment on Nike, is to look at the percentage of institutions that are invested in the stock. In this case, 83.0% of the shares are held by pension, mutual, and hedge funds, which shows that these institutions probably have strong confidence in the stock.

Institutions have vast resources. If institutions are invested in a particular stock, it shows in most cases that they have performed quality research and concluded that it is a good investment. In some cases, however, increases in institutional ownership could be a sign of a takeover attempt or proxy fight, which can actually injure share prices. Also, institutions are not infallible, and can certainly make miscalculations -- often with spectacular results.

Overall, there is exuberant market sentiment towards Nike because of its an analyst consensus of strong upside potential, a buy rating, a very low short interest, and a significant number of institutional investors. Investors should not base their decisions on market sentiment only, they should also be aware of a stock's fundamentals before committing.

At a glance, here are some essential statistics you may want to know about NKE:

It has a trailing 12 month price to earnings (Eps) of $3.75 per share
Nike, has a trailing 12 month Price to Earnings (P/E) ratio of 22.4 while the S&P 500 average is 15.97
The company has a Price to Book (P/B) ratio of 8.6 in contrast to the S&P 500's average ratio of 2.95
Nike, is a Consumer Cyclical company, and the sector average P/E and P/B ratios are 24.11 and 3.11 respectively

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The above analysis is intended for educational purposes only and was performed on the basis of publicly available data. It is not to be construed as a recommendation to buy or sell any security. Any buy, sell, or other recommendations mentioned in the article are direct quotations of consensus recommendations from the analysts covering the stock, and do not represent the opinions of Market Inference or its writers. Past performance, accounting data, and inferences about market position and corporate valuation are not reliable indicators of future price movements. Market Inference does not provide financial advice. Investors should conduct their own review and analysis of any company of interest before making an investment decision.