Amazon (AMZN) Shares Rise on Introduction of Buy With Prime rose 1.9% during the afternoon session to $89.02 per share. As reported by Barrons: "Amazon com has figured out a way to take a slice of transactions on non-Amazon websites, a move that will have ripple effects across the online shopping sector. Amazon ( ticker: AMZN ) said Tuesday that it will make its "Buy with Prime" program broadly available to other merchants' online stores, ..." You can read more about it here. For those of you thinking about investing in the stock, here is a brief look at the company's fundamentals., Inc. engages in the retail sale of consumer products and subscriptions in North America and internationally. The company belongs to the Consumer Cyclical sector, which has an average price to earnings (P/E) ratio of 24.11 and an average price to book (P/B) ratio of 3.11. In contrast, has a trailing 12 month P/E ratio of 79.5 and a P/B ratio of 6.6. has moved -47.2% over the last year compared to -17.4% for the S&P 500 -- a difference of -29.8%. has a 52 week high of $170.8315 and a 52 week low of $81.43. At today's price of $89.02 per share, is -35.36% away from its target price of $137.7, and on average, analysts give the stock a rating of buy. 0.8% of the company's shares are linked to short positions, and 60.9% of the shares are owned by institutional investors.

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