With an average analyst rating of hold, Greenlane is clearly not a favorite. But some of the best stock picks are contrarian in nature. With most analysts more focused on growth than on value, a mediocre analyst rating does not necessarily mean a stock is a bad investment. So what do we know about GNLN's valuation?
Let's start our value analysis with the price to book (P/B) ratio. This is perhaps the most basic measure of a company's valuation, which is its market value divided by its book value. Book value refers to the sum of all of the company's tangible assets minus its liabilities -- you can also think of it as the company's equity value.
Traditionally, value investors would look for companies with a ratio of less than 1 (meaning that the market value was smaller than the company's book value), but such opportunities are very rare these days. So we tend to look for company's whose valuations are less than their sector and market average. The P/B ratio for Greenlane is 0.04, compared to its sector average of 3.12 and the S&P500's average P/B of 2.95.
The most common metric for valuing a company is its Price to Earnings (P/E) ratio. It's simply today's stock price of 1.98 divided by either its trailing or forward earnings, which for Greenlane are $-111.9 and $-5.51 respectively. Based on these values, the company's trailing P/E ratio is -0.0 and its forward P/E ratio is -0.4. By way of comparison, the average P/E ratio of the Consumer Discretionary sector is 22.33 and the average P/E ratio of the S&P 500 is 15.97.
Indebted or mismanaged companies can't sustain shareholder value for long, even if they have strong earnings. For this reason, considering Greenlane's ability to meet its debt obligations is an important aspect of its valuation. By adding up its current assets, then subtracting its inventory and prepaid expenses, and then dividing the whole by its current liabilities, we obtain the company's Quick Ratio of 0.37. Since GNLN's is lower than 1, it does not have the liquidity necessary to meet its current liabilities.
Lastly, we consider Greenlane's free cash flow of $-29210000.0. This is the sum of all of its incoming and outgoing cash flows -- including those that are unrelated to its core business, such as rent, legal costs, income from investments, debt payments, etc. A negative cash flow for a single quarter is not a particularly serious issue for a company that does not pay a dividend. But if the cash flows are negative or erratic over several years, the company may be in trouble.
Shares of Greenlane appear to be fairly valued or undervalued at today's prices -- despite the negative outlook from analysts. Sometimes stocks are cheap for a reason, so remember that just because a stock is fairly valued does not necessarily mean it will go up. So be sure to do your own due diligence if you are interested in taking a long position in GNLN.
