# What Is the Bullish Thesis on Criteo (CRTO)?

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With an average analyst rating of buy, Criteo is clearly an analyst favorite. But the analysts could be wrong. Is CRTO overvalued at today's price of \$28.89? Let's take a closer look at the fundamentals to find out.

The first step in determining whether a stock is overvalued is to check its price to book (P/B) ratio. This is perhaps the most basic measure of a company's valuation, which is its market value divided by its book value. Book value refers to the sum of all of the company's assets minus its liabilities -- you can also think of it as the company's equity value.

Traditionally, value investors would look for companies with a ratio of less than 1 (meaning that the market value was smaller than the company's book value), but such opportunities are very rare these days. So we tend to look for company's whose valuations are less than their sector and market average. The P/B ratio for Criteo is 1.6, compared to its sector average of 3.12 and the S&P 500's average P/B of 2.95.

Modernly, the most common metric for valuing a company is its Price to Earnings (P/E) ratio. It's simply today's stock price of 28.89 divided by either its trailing or forward earnings, which for Criteo are \$0.1 and \$3.12 respectively. Based on these values, the company's trailing P/E ratio is 288.9 and its forward P/E ratio is 9.3. By way of comparison, the average P/E ratio of the Consumer Discretionary sector is 22.33 and the average P/E ratio of the S&P 500 is 15.97.

The problem with P/E ratios is that they don't take into account the growth of earnings. This means that a company with a higher than average P/E ratio may still be undervalued if it has extremely high projected earnings growth. Conversely, a company with a low P/E ratio may not present a good value proposition if its projected earnings are stagnant.

When we divide Criteo's P/E ratio by its projected 5 year earnings growth rate, we obtain its Price to Earnings Growth (PEG) ratio of -2.12. Since a PEG ratio between 0 and 1 may indicate that the company's valuation is proportionate to its growth potential, we see here thatCRTO is overvalued because it has a negative PEG ratio. One important caveat here is that PEG ratios are calculated on the basis of future earnings growth estimates, which may turn out to be wrong.

If a company is overvalued in terms of its earnings, we also need to check if it has the ability to meet its financial obligations. One way to check this is via the so called Quick Ratio or Acid Test, which is the sum of its current assets, inventory, and prepaid expenses divided by its current liabilities. Criteo's Quick ratio is 0.995, which indicates that that it does not have the liquidity necessary to meet its current liabilities.

When we had up all the inflows and outflows of cash, including payments to creditors, we obtain Criteo's levered free cash flow of \$369.73 Million. This represents the money left over from the company's operations that is available for reinvestment in the business, or for paying out to equity investors in the form of a dividend. Despite its positive cash flows, Criteo does not currently pay a dividend.

Despite the quantitative evidence that Criteo is overvalued, analysts are mostly bullish on the stock. What do they know about the stock's that trumps its weak valuation and growth potential? We will look into this question in a future report focusing on qualitative factors that might be favoring CRTO.

The above analysis is intended for educational purposes only and was performed on the basis of publicly available data. It is not to be construed as a recommendation to buy or sell any security. Any buy, sell, or other recommendations mentioned in the article are direct quotations of consensus recommendations from the analysts covering the stock, and do not represent the opinions of Market Inference or its writers. Past performance, accounting data, and inferences about market position and corporate valuation are not reliable indicators of future price movements. Market Inference does not provide financial advice. Investors should conduct their own review and analysis of any company of interest before making an investment decision.