Tumbling to a price of $44.46 during today's afternoon trading session, shares of Bath & Body Works are now -13.42% below their average target price of $51.35. Does this mean the stock will reverse course? Analysts are giving BBWI an average rating of buy and target prices ranging from 42.0 to 65.0 dollars per share.
The market seems to share this optimistic view, since Bath & Body Works has a short interest of only 2.5% (this is the percentage of the share float that is being shorted). Each short position represents an investor's expectation that the price of the stock will decrease in the future.
Short selling involves borrowing shares and then selling them at current market prices. In the successful version of the strategy, the shares are purchased at a lower price at some time in the future. The investor then returns the shares to the lender, and keeps the profit made on the sell/buy transaction.
One way to get an idea of the market sentiment on a stock is to check its rate of institutional ownership. In the case of Bath & Body Works, institutional investors own 97.6% of the shares, which indicates they have a very high stake in the company. What does this really tell us?
Institutional investors such as hedge funds, investment firms, and wealth managers devote significant resources to identifying good investments. If they have decided to invest in BBWI, it probably means they believe it is a solid investment choice.
But it could also mean they are buying up shares in an effort to acquire the company or to get seats on the board of directors. Also bear in mind that institutions are fallible (just maybe not quite as fallible as the average retail investor), so they may simply be wrong when they think they've found a good stock.
Overall, there is mixed market sentiment towards Bath & Body Works because of an analyst consensus of some upside potential, a buy rating, an average amount of shares sold short, and a significant number of institutional investors. Investors should not base their decisions on market sentiment only, they should also be aware of a stock's fundamentals before committing.
At a glance, here are some essential statistics you may want to know about BBWI:
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It has trailing 12 month earnings per share (EPS) of $3.84 per share
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Bath & Body Works has a trailing 12 month Price to Earnings (P/E) ratio of 11.6 while the S&P 500 average is 15.97
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Bath & Body Works is a Consumer Cyclical company, and the sector average P/E and P/B ratios are 22.96 and 4.24 respectively