NCMI Appoints Catherine Sullivan as President

By Tamara Parker • Thursday, May 16 06:00 • Permanent Link

National CineMedia (NCM) has announced the appointment of Catherine Sullivan as the President of Sales, Marketing, and Partnerships. Sullivan brings with her over three decades of experience in the media and advertising industry, having held executive positions at organizations such as ABC Television and NBCUniversal Media, LLC. She is set to lead the development and execution of NCM's go-to-market strategy to drive the next stage of growth across their premium video advertising platform.

Scott Felenstein, the current President of Sales, Marketing, and Partnerships, will be departing NCM when his contract expires at the end of the quarter. He will be assisting with a smooth transition to ensure continuity for the team and clients.

NCM, as the largest cinema advertising platform in the US, boasts an extensive reach and scale, connecting brands to sought-after young, diverse audiences through the power of movies and pop culture. Their cinema advertising platform comprises more than 18,400 screens in over 1,450 theaters across 190 designated market areas, including the top 50 markets.

The company's CEO, Tom Lesinski, expressed confidence in Sullivan's ability to drive growth, stating that she will be instrumental in advancing NCM's transformation into a modern, full-funnel media solution. This is aimed at accelerating the company's dynamic trajectory and strengthening its position as the market leader.

The appointment of Sullivan comes at a critical juncture for the advertising industry, and she has expressed excitement about advancing the company's partnerships with both new and existing clients as NCM continues to expand its offerings. This move aligns with NCM's goal of enhancing marketers' ability to measure and drive results through its premium video, full-funnel marketing solution.

As NCM prepares for this transition in leadership, the company is poised to leverage Sullivan's expertise to further innovate and help clients reach sought-after audiences at scale. Following these announcements, the company's shares moved 4.2%, and are now trading at a price of $4.83. If you want to know more, read the company's complete 8-K report here.

The above analysis is intended for educational purposes only and was performed on the basis of publicly available data. It is not to be construed as a recommendation to buy or sell any security. Any buy, sell, or other recommendations mentioned in the article are direct quotations of consensus recommendations from the analysts covering the stock, and do not represent the opinions of Market Inference or its writers. Past performance, accounting data, and inferences about market position and corporate valuation are not reliable indicators of future price movements. Market Inference does not provide financial advice. Investors should conduct their own review and analysis of any company of interest before making an investment decision.