PVH Corp. has announced the appointment of Fredrik Olsson as the CEO of PVH EMEA. Olsson, who will join the company in Q4 2024, has an impressive track record, having most recently served as the CEO of Max Fashion, where he achieved strong revenue and margin growth. In his previous role at H&M, he played a key part in doubling the size of the business to $22 billion in 2023, with a retail footprint of over 4,500 stores globally.
During his tenure at H&M, Olsson held various leadership roles, including managing director globally for the H&M brand, head of global expansion for H&M Group, and head of global growth for H&M Group. PVH Corp. is confident that Olsson's systematic and repeatable approach to driving growth will be instrumental in unlocking the company's full potential in the region.
David Savman, who served as the interim CEO of PVH Europe, will continue to lead EMEA until Olsson assumes his new role. Olsson expressed his excitement about joining PVH at a pivotal time, as the company continues to make progress on its long-term, brand-building growth strategy, the PVH+ plan.
PVH Corp. is known for its global iconic brands, including Calvin Klein and Tommy Hilfiger, and operates in over 40 countries. The company's 140-year history is built on the strength of its brands, team, and commitment to driving fashion forward. PVH is confident that Olsson's leadership will help unlock the next growth chapter for the region. Following these announcements, the company's shares moved 0.2%, and are now trading at a price of $96.78. For more information, read the company's full 8-K submission here.
