Build-A-Bear Workshop, Inc. (NYSE: BBW) has appointed David Henderson as its Chief Revenue Officer, effective September 16, 2024. Henderson's primary focus will be to drive profitable growth for the Build-A-Bear brand across its retail and e-commerce revenue streams, as well as exploring expansion opportunities for the company. He will also oversee warehouse operations and play a key role in strategic management.
Henderson brings with him over two decades of experience in the toy, consumer products, and entertainment industries, having served as the Chief Commercial Officer of Melissa & Doug and as President and General Manager-Global of Baby Gear at Newell Brands. His extensive background also includes leadership positions at Hasbro, where he ultimately held the office of Senior Vice President Consumer Products/Licensing North America.
Build-A-Bear Workshop, Inc., founded in 1997, has continued to evolve and expand its brand presence. The company operates more than 500 company-owned, partner-operated, and franchise experience locations globally, and its e-commerce sales contribute to its revenue growth. In fiscal 2023, the company posted consolidated total revenues of $486.1 million.
The appointment of David Henderson comes as the company aims to accelerate its long-term strategic initiatives and create value for its shareholders. Sharon Price John, President and CEO of Build-A-Bear Workshop, Inc., expressed confidence in Henderson's ability to contribute to the company's continued record-setting results and its mission of adding "a little more heart to life." Following these announcements, the company's shares moved -1.0%, and are now trading at a price of $30.96. If you want to know more, read the company's complete 8-K report here.
