Bowlero Corporation Rebrands to Lucky Strike Entertainment

By Bobby Samwell • Monday, December 02 15:18 • Permanent Link

Bowlero Corporation (NYSE: BOWL) has announced a rebranding to Lucky Strike Entertainment, effective December 12, 2024, reflecting the company's evolution and commitment to offering a broader range of entertainment experiences. This rebrand includes a change in the legal name to Lucky Strike Entertainment Corporation and the stock ticker symbol to NYSE: LUCK.

The rebranding initiative, led by Kingsland, a New York-based branding agency, will see over 75 Bowlero centers transformed into Lucky Strike locations within the next two years, starting with high-profile markets such as Bowlero Chelsea Piers in Manhattan and Bowlero Tysons Corner in the DC area. The flagship Lucky Strike Beverly Hills, set to debut in December 2024, will feature upscale interiors, premium entertainment offerings, and exclusive food and drink menus catering to families, casual visitors, and nightlife enthusiasts.

The rebrand positions Lucky Strike Entertainment as a versatile entertainment platform, expanding beyond traditional bowling with recent acquisitions of water parks and family entertainment center locations, including Raging Waves, Big Kahunas, and Boomers Parks.

Under the leadership of founder, chairman, and CEO Thomas Shannon, Bowlero Corporation has evolved into a global media and entertainment leader, becoming the largest owner and operator of bowling centers worldwide, with over 12,000 team members and more than 13,000 bowling lanes. The company's recent acquisitions extend into the sports and media space with the addition of the Professional Bowlers Association (PBA) property, reaching over 40 million guests annually.

The rebrand signals a new era of growth for Lucky Strike Entertainment, emphasizing its commitment to delivering memorable, high-quality experiences across various entertainment venues, highlighting the company's transformation from a single venue in Manhattan to a leading entertainment brand with an expansive offering.

As Lucky Strike Entertainment, the company aims to continue creating dynamic, all-encompassing entertainment experiences for a wide range of guests, further solidifying its role as a premier destination for entertainment beyond bowling. The market has reacted to these announcements by moving the company's shares 1.8% to a price of $12.54. For the full picture, make sure to review Bowlero's 8-K report.

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