D-Wave Launches 'Quantum Realized' Campaign

By Bobby Samwell • Monday, February 03 10:20 • Permanent Link

D-Wave Quantum Inc. (NYSE: QBTS) has recently launched a new integrated brand campaign called "Quantum Realized," showcasing the benefits of today's quantum computing. The campaign was kicked off with an open letter from D-Wave's CEO, Dr. Alan Baratz, published in The Wall Street Journal, highlighting the commercial viability of quantum computing.

Dr. Baratz's letter presented the "Quantum Realized" framework, which includes three benchmarks to evaluate a quantum company's value: 1. The company provides quantum technology that is better or faster at solving computationally complex problems than a classical computer alone. 2. Its quantum systems are highly performant, highly reliable, and highly available. 3. It has proven commercial customer successes in proof-of-concepts and in-production application deployment.

D-Wave is currently the only company meeting all the above criteria. The company's cash balance stands at $320 million, and it boasts multiple 5,000+ qubit systems solving real customer problems, with an unparalleled 99.9% quantum cloud service uptime.

The "Quantum Realized" brand campaign will span digital and print advertising channels, and events, including D-Wave's annual user conference, Qubits 2025, and the company’s sponsorship of the International Year of Quantum Science and Technology, an initiative aimed at raising public awareness about quantum computing.

D-Wave is a leader in the development and delivery of quantum computing systems, software, and services. The company's 5,000+ qubit AdvantageTM quantum computers, the world’s largest, are available on-premises or via the cloud, supported by 99.9% availability and uptime. With over 200 million problems submitted to their Advantage and Advantage2TM systems to date, D-Wave's customers apply their technology to address use cases spanning optimization, artificial intelligence, research, and more. Following these announcements, the company's shares moved -8.8%, and are now trading at a price of $5.42. If you want to know more, read the company's complete 8-K report here.

The above analysis is intended for educational purposes only and was performed on the basis of publicly available data. It is not to be construed as a recommendation to buy or sell any security. Any buy, sell, or other recommendations mentioned in the article are direct quotations of consensus recommendations from the analysts covering the stock, and do not represent the opinions of Market Inference or its writers. Past performance, accounting data, and inferences about market position and corporate valuation are not reliable indicators of future price movements. Market Inference does not provide financial advice. Investors should conduct their own review and analysis of any company of interest before making an investment decision.