Celsius Holdings, Inc. has successfully completed the acquisition of Alani Nutrition LLC (Alani Nu) for $1.8 billion, including $150 million in tax assets, resulting in a net purchase price of $1.65 billion, which was paid in a combination of cash and stock. This acquisition is expected to position Celsius Holdings as a leading player in the functional beverage market, catering to the increasing consumer preference for healthier, zero-sugar beverage alternatives.
The acquisition aims to reach a larger consumer base seeking better-for-you, functional beverages as a healthier substitute for traditional sugary energy drinks. The combination of Celsius and Alani Nu is anticipated to capitalize on the growing demand for such products.
Max Clemons, co-founder of Alani Nu, expressed confidence in the brand's potential for growth within the Celsius family, emphasizing the strong brand and differentiated consumer base that Alani Nu has built.
The key leadership team members of Alani Nu's prior owners have agreed to continue as advisors to Celsius, contributing to the ongoing business momentum and ensuring the seamless integration of Alani Nu within the Celsius Holdings portfolio.
Celsius Holdings, Inc. (NASDAQ: CELH) is a functional beverage company that owns the energy drink brand Celsius®, the hydration brand Celsius Hydration™, and the health and wellness brand Alani Nu®. The company is recognized for its leading functional beverage products, targeting the rapidly growing, better-for-you, functional beverage category. As a result of these announcements, the company's shares have moved 0.5% on the market, and are now trading at a price of $35.81. Check out the company's full 8-K submission here.
