Lucky Strike Entertainment (NYSE: LUCK) has announced the remarkable success of its 2025 summer season pass, which has garnered over 200,000 members and generated sales exceeding $10.3 million through the second week of June. This represents a significant increase from the entire 2024 program, which brought in $8.5 million in sales.
Moreover, the company's four waterparks have sold 32,000 passes for over $3.2 million, showcasing the diverse revenue streams from its all-weather offerings.
President Lev Ekster highlighted the positive impact of strategic optimizations, emphasizing improved and positive same-store sales performance in the portfolio. The 2025 summer season pass offers guests two games of bowling every day, with free shoe rental, at over 350 participating locations. The pass is available in basic and premium tiers, catering to various budgets, with premium passholders enjoying exclusive perks like free arcade credits and food and beverage discounts.
Chief Marketing Officer Katie Warner expressed the company's commitment to enhancing the experience for passholders through exclusive perks and in-venue moments, underscoring a focus on shaping the future of this popular and growing program.
This success underscores Lucky Strike Entertainment's position as one of the world's premier location-based entertainment platforms, with over 360 locations across North America, offering experiential offerings in bowling, amusements, water parks, and family entertainment centers. As a result of these announcements, the company's shares have moved 3.09% on the market, and are now trading at a price of $9.35. For more information, read the company's full 8-K submission here.
