Lucky Strike Entertainment (NYSE: LUCK) has reported that its 2025 summer season pass has achieved significant success, surpassing 200,000 members and generating over $10.3 million in sales through the second week of June. This marks a substantial increase from the previous year, where the 2024 program brought in $8.5 million in sales.
Additionally, Lucky Strike's four waterparks have sold 32,000 passes, amounting to over $3.2 million in sales for 2025. This demonstrates the diverse offerings within the company's portfolio, catering to all-weather entertainment experiences.
The 2025 summer season pass offers guests the opportunity to enjoy two games of bowling every day, along with free shoe rental, at over 350 participating Lucky Strike Entertainment locations throughout the summer. The pass is available in basic and premium tiers, with premium passholders receiving exclusive perks such as free arcade credits and food and beverage discounts.
Lucky Strike Entertainment President Lev Ekster highlighted the company's strategic optimizations for the 2025 season, resulting in improved same-store sales performance and a positive consumer response.
Chief Marketing Officer Katie Warner emphasized the company's commitment to enhancing the experience for passholders through exclusive perks and memorable in-venue moments, shaping the future of the popular and growing program.
The company has also introduced unique offers, such as a free craft lemonade exclusively for premium passholders, aiming to provide a preview of the new program before its official launch to the public on June 16th.
The market has reacted to these announcements by moving the company's shares 3.09% to a price of $9.35. Check out the company's full 8-K submission here.
