Byrna Technologies reports strong e-commerce sales growth

By Bobby Samwell • Wednesday, July 23 10:30 • Permanent Link

Byrna Technologies Inc. has reported strong sales performance across its e-commerce channels during Amazon’s Prime Day sale and the July 4th holiday promotional period on byrna.com. Amazon Prime Day sales increased by 28% year-over-year, while byrna.com sales during the July 4th period rose by 18%. Notably, these results build on Byrna’s record Q2 2025 revenue of $28.5 million.

The company's strong e-commerce performance is reflected in the sustained year-over-year growth in consumer demand for its products, including the newly released Compact Launcher (CL). In addition, the shift towards Amazon sales points to evolving consumer preferences and the growing traction Byrna is gaining on Amazon, with Amazon sales growing at a faster pace than byrna.com sales.

Moreover, Byrna’s expansion into big-box retailers has seen significant growth. At the end of 2024, its products were available in 289 chain store locations, marking a 74% increase from 166 locations at the end of 2023. By the end of Q3 2025, the company expects to be in more than 500 retail chain locations, with projections indicating growth to over 800 big-box locations by fiscal year-end 2025, representing a 177% increase in just twelve months.

Byrna’s CEO, Bryan Ganz, highlighted the sustained expansion of the company's total addressable market, with strong demand across its direct-to-consumer channels complemented by significant sales growth from its continued retail store expansion. Ganz emphasized that the complementary direct-to-consumer and retail channels are creating meaningful momentum as the company enters the latter half of the year.

As Byrna advances its omnichannel presence, it remains focused on increasing brand visibility in the rapidly growing personal safety market. To support this effort, Byrna plans to further invest in television advertising and broaden its reach through additional partnerships with celebrity influencers.

As a result of these announcements, the company's shares have moved 1.07% on the market, and are now trading at a price of $21.68. For more information, read the company's full 8-K submission here.

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