During today's morning trading session, Rocket took the market by storm, rocketing to $19.72 per share despite it now being above its mean target price of $17.17. This 3.0% movement implies there may not be much more room for upwards movement for the stock -- if its analysts are to be believed. They are giving the Diversified Financial stock on average rating of hold, with target prices ranging from 12.0 to 25.0 dollars per share.
With a short interest of 43.9%, we can infer that the market sentiment on Rocket is negative. Each short position represents an investor's expectation and hope that the stock's price will reverse its present course and start falling.
When a stock is sold short, it means an investor has borrowed shares of the stock from their broker, and then sold them at the going market price. The investor hopes for the price to decline, so that they might buy those shares back at a lower price in the future. Once they do, they can return the borrowed shares to their broker, and keep the profit they made on the transaction.
Another way to gauge the sentiment on Rocket is to look at the percentage of institutions that are invested in the stock. In this case, 88.8% of the shares are held by pension, mutual, and hedge funds, which shows that these institutions probably have strong confidence in the stock.
If institutions are invested in a particular stock, it shows in most cases that they have performed quality research and concluded that it is a good investment. In some cases, however, increases in institutional ownership could be a sign of a takeover attempt or proxy fight, which can actually injure share prices. Also, institutions are not infallible, and can certainly make miscalculations -- often with spectacular results.
Overall, there is mixed market sentiment on Rocket because its an analyst belief that shares are overpriced, a hold rating, an unusually large proportion of its shares sold short, and a significant number of institutional investors. Warren Buffett famously said that in the short term, markets are voting mechanisms, but in the long term, they are weighing mechanisms. This means that long term investors should be aware of a stock's fundamentals before committing.
Buffett was one of the fist investors to focus on free cash flow as a yardstick for a company's health. Here are RKT's recent cash flows:
| Date Reported | Cash Flow from Operations ($ k) | Capital expenditures ($ k) | Free Cash Flow ($ k) | YoY Growth (%) |
|---|---|---|---|---|
| 2024 | -2,629,239 | 67,509 | -2,696,748 | -5494.25 |
| 2023 | 110,329 | 60,336 | 49,993 | -99.53 |
| 2022 | 10,823,495 | 93,124 | 10,730,371 | 40.71 |
| 2021 | 7,743,928 | 118,291 | 7,625,637 | 527.51 |
| 2020 | -1,677,370 | 106,346 | -1,783,716 | -63.9 |
| 2019 | -1,076,854 | 11,462 | -1,088,316 |
