Byrna Technologies enhances board with Nike and public safety veterans

By Greg Peters • Wednesday, September 10 10:20 • Permanent Link

Byrna Technologies Inc. (NASDAQ: BYRN) has made significant strides in enhancing its board of directors by appointing Adam Roth, former Vice President of North America Marketing at Nike, Inc., and T.J. Kennedy, a veteran in technology and public safety, to its board.

Adam Roth, who retired from Nike in 2024 after a successful 25-year career, brings extensive marketing expertise, having led marketing across various regions and global categories. His experience in cultivating high-profile athlete and influencer partnerships will be invaluable to Byrna as it seeks to expand its consumer reach and bolster its presence in the security and public safety markets.

T.J. Kennedy, with over two decades of leadership in technology, wireless, and public safety, has a track record of driving the adoption and scaling of less-lethal restraint devices. His experience in leading the nationwide public safety broadband network and executing large public-private partnerships will be crucial as Byrna aims to accelerate its growth in the public safety sector.

Herbert Hughes, Chairman of the Board at Byrna, expressed confidence in the appointments, emphasizing the potential for Adam Roth's marketing prowess and T.J. Kennedy's public safety expertise to propel the company's growth across consumer, private security, and law enforcement markets.

The addition of these high-caliber board members signifies a strategic move by Byrna to augment its marketing, brand presence, and public safety impact, aligning with the company's mission to resonate with a broad consumer base and provide better protection while reducing reliance on lethal force.

Byrna's decision to bring on board such distinguished individuals reflects its commitment to leveraging top-tier talent and expertise to drive the company's expansion and solidify its position in the personal defense technology industry. Following these announcements, the company's shares moved -3.95%, and are now trading at a price of $19.44. For more information, read the company's full 8-K submission here.

The above analysis is intended for educational purposes only and was performed on the basis of publicly available data. It is not to be construed as a recommendation to buy or sell any security. Any buy, sell, or other recommendations mentioned in the article are direct quotations of consensus recommendations from the analysts covering the stock, and do not represent the opinions of Market Inference or its writers. Past performance, accounting data, and inferences about market position and corporate valuation are not reliable indicators of future price movements. Market Inference does not provide financial advice. Investors should conduct their own review and analysis of any company of interest before making an investment decision.