Coastal Financial Corporation (NASDAQ: CCB) has appointed Brandon Soto as its new Chief Financial Officer, effective October 1st, 2025. Soto joins the company after serving as the CFO of Square Financial Services, Inc., a subsidiary of Block, Inc. At Square Financial Services, Soto played a pivotal role in building and scaling the financial operations of the banking entity.
Soto brings with him more than two decades of experience spanning major financial institutions and fintech brands. During his seven-year tenure as CFO of Square Financial Services, he oversaw all aspects of the bank’s financial operations, including accounting, financial analysis, budgeting, forecasting, and comprehensive financial reporting to the board of directors, management, and regulators. He also managed all treasury activities, including funding, asset-liability management, and interest rate risk management.
With Soto's appointment, Coastal Financial Corporation reaffirms its dedication to operating excellence, strong regulatory stewardship, and the continued scaling of both its fintech and community banking divisions.
Coastal Financial Corporation is an Everett, Washington based bank holding company with $4.48 billion in assets, providing services through 14 branches in Snohomish, Island, and King counties, the internet, and its mobile banking application. The bank also provides banking as a service to digital financial service providers, companies, and brands that want to offer financial services to their customers through the bank’s CCBX segment.
Soto's transition to Coastal comes at a pivotal time, and the company's leadership expressed deep enthusiasm for his appointment. CEO Eric Sprink stated, “Brandon’s extraordinary record of accomplishment and commitment to financial empowerment and innovation are precisely what Coastal needs as we pursue our mission of serving communities, modernizing operations, and creating lasting value for our customers, partners, and shareholders.”
Soto holds an MBA with a graduate certificate in accounting from Westminster University and a Bachelor of Science in Finance and Accounting from the University of Utah. He is a licensed CPA in Utah and a graduate of the McKinsey Hispanic & Latino Executive Leadership Program, underscoring his commitment to lifelong learning and leadership development.
The market has reacted to these announcements by moving the company's shares 0.14% to a price of $113.76. If you want to know more, read the company's complete 8-K report here.
