The Vita Coco Company, Inc. (NASDAQ: COCO) has issued a statement in response to the recent executive order modifying the scope of reciprocal tariffs for certain agricultural products. The company believes that its coconut water products will be exempt from reciprocal tariffs as of November 13, 2025, resulting in a decrease in the average tariff rate for its products arriving in the United States from the previously announced 23% to approximately 6%.
This change is expected to enable consumers to continue to enjoy the natural benefits of coconut water at accessible prices. However, the 40% ad valorem duty applicable to imports from Brazil will continue for the time being.
The company does not anticipate the tariff relief announced to have a material impact on its 2025 financial results, as the inventory expected to sell in the remainder of 2025 has already incurred tariffs.
Vita Coco is a family of brands focused on delivering healthy, nutritious, and great-tasting products that are better for consumers and the world. Its portfolio includes the flagship coconut water brand, Vita Coco, and protein-infused water, PWR Lift. The company was co-founded in 2004 and is a public benefit corporation and certified B Corporation. Vita Coco is the leading coconut water brand in the U.S., known for its electrolytes, nutrients, and vitamins.
Investor relations are handled by ICR, Inc. at [email protected]. As a result of these announcements, the company's shares have moved 1.67% on the market, and are now trading at a price of $43.85. For more information, read the company's full 8-K submission here.
