Vail Resorts, Inc. (NYSE: MTN) has announced the appointment of Celeste Burgoyne as the new Executive Vice President & Chief Revenue Officer, effective January 26, 2026. Burgoyne, who currently serves as the President of the Americas and Global Guest Innovation for Lululemon, will oversee Vail Resorts' marketing function, lead all aspects of the guest journey and digital experience, and be directly responsible for the majority of the company’s revenue.
During her tenure at Lululemon, Burgoyne has been responsible for over $7.5 billion in revenue and has played a key role in scaling the business, leading to the company's current standing of more than 750 stores and over $10 billion in revenue globally. In her new role at Vail Resorts, Burgoyne will be based in Vancouver, British Columbia, where she and her family currently reside.
Vail Resorts, Inc. is a network of ski resorts in North America, Switzerland, and Australia, known for providing an "experience of a lifetime" to its team members and guests. The company has also pledged to reach a zero net operating footprint by 2030, support its employees and communities, and broaden engagement in the sport.
The appointment of Burgoyne comes as Vail Resorts aims to drive the next chapter of growth and transformation. Her proven track record of driving growth and long-term guest loyalty at Lululemon aligns with Vail Resorts' goals to accelerate growth in both lift revenue and its ancillary lines of business.
The company's decision to bring in a seasoned business leader with experience in scaling a global brand signals a strategic shift in its approach to revenue generation and guest experience. With Burgoyne's expertise, Vail Resorts is positioning itself for a new phase of growth and transformation. Today the company's shares have moved 1.67% to a price of $139.60. If you want to know more, read the company's complete 8-K report here.
