Vail Resorts, Inc. has appointed Celeste Burgoyne, the current president of the Americas and Global Guest Innovation for Lululemon, as the executive vice president & chief revenue officer, effective January 26, 2026. Burgoyne's appointment comes as Vail Resorts aims to drive the next chapter of growth.
At Lululemon, Burgoyne oversees all channel and customer-facing aspects of the company's North American business, including e-commerce, customer relationship management, marketing, retail store experience, and real estate, and is directly responsible for over $7.5 billion in revenue. She also leads guest experience innovation for Lululemon globally and recently launched the company's membership program.
During her tenure at Lululemon, Burgoyne played a pivotal role in scaling the business and building the brand from its infancy to where it is today – with more than 750 stores and over $10 billion in revenue globally. Prior to Lululemon, she spent 10 years at Abercrombie & Fitch during a time of significant growth.
Upon her appointment, Vail Resorts Chairperson & Chief Executive Officer Rob Katz expressed his enthusiasm, citing Burgoyne's proven track record of driving growth and long-term guest loyalty at Lululemon. Katz highlighted Burgoyne's deep appreciation for the connection between brand, guest experience, and revenue, which he believes will be critical as Vail Resorts continues to reimagine how it connects with its guests, reignites its resort brands, and accelerates growth in both lift revenue and ancillary lines of business.
Burgoyne's appointment is a significant move for Vail Resorts as she brings with her a wealth of experience and success in driving revenue and guest loyalty at Lululemon. Her expertise and leadership will be instrumental in shaping the company's future growth and transformation.
Burgoyne will be based in Vancouver, British Columbia, where she and her family currently reside. Her appointment is a significant development for Vail Resorts as the company looks to leverage her expertise to drive its revenue and enhance the guest experience. Following these announcements, the company's shares moved -1.89%, and are now trading at a price of $137.31. Check out the company's full 8-K submission here.
