Marriott Vacations Worldwide Appoints New CEO and President

By Chris Stiles • Tuesday, February 17 13:37 • Permanent Link

Marriott Vacations Worldwide (NYSE: VAC) has announced the appointment of Matthew E. Avril as Chief Executive Officer and Michael A. Flaskey as President and Chief Operating Officer. Avril, who has been serving as interim president and CEO since November 2025, has been appointed as the CEO, while Flaskey will assume the role of President and COO.

The company is set to report its fourth quarter 2025 earnings after the market close on February 25, 2026, followed by a conference call on February 26, 2026, at 8:00 a.m. ET. Additionally, Marriott Vacations Worldwide has introduced a new compensation plan for the CEO and President and COO roles, which ties rewards for these executives to long-term share price appreciation and EBITDA growth.

Avril, with over 30 years of executive leadership experience in the hospitality and vacation ownership industry, has been serving on the company's board since March 2025. Prior to this appointment, he served as interim president and CEO and has been actively involved in a comprehensive review of the business, focusing on performance improvement and long-term shareholder value creation.

Flaskey, with more than 25 years of experience in the vacation ownership and hospitality industries, will be responsible for setting the company's commercial strategy and overseeing all brand, commercial, and operating functions to drive seamless execution.

The new compensation plan introduced by the board directly links rewards for the executives to long-term share price appreciation and EBITDA growth, reinforcing pay-for-performance. Two-thirds of long-term equity awards are contingent on delivering $950 million in adjusted EBITDA and achieving a $145 stock price over a three-year horizon.

Marriott Vacations Worldwide is a leading global vacation company with 120 vacation ownership resorts and approximately 700,000 owner families in its diverse portfolio. The company also operates an exchange network and membership programs comprising more than 3,200 affiliated resorts in over 90 countries and territories.

As the company prepares for the new leadership and compensation plan, the focus is on enhancing marketing and sales execution, profitability, and reinforcing a performance-driven culture. The management aims to deliver value for shareholders by enhancing the customer and associate experience and leveraging the power of the brands they represent. Today the company's shares have moved -4.18% to a price of $59.87. For the full picture, make sure to review MARRIOTT VACATIONS WORLDWIDE Corp's 8-K report.

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