Amplitude, Inc. has recently released its 10-K report, providing a detailed insight into its financial performance and operations. The company, headquartered in San Francisco, California, offers a digital analytics platform that provides real-time insights into user behavior, session replay, feature experimentation, web experimentation, activation, and guides and surveys. It serves more than 4,797 paying customers globally, with revenue of $343.2 million in 2025, reflecting a 15% year-over-year growth. However, the company reported a net loss of $88.5 million in 2025, compared to $94.3 million in 2024. Despite this, net cash provided by operating activities increased to $29.8 million in 2025 from $18.5 million in 2024, and free cash flow rose to $23.5 million in 2025 from $11.7 million in 2024.
Amplitude generates revenue primarily through selling subscriptions to its platform, with subscription revenue comprising 98% of its total revenue in 2025. The company's business model is based on providing customers with the insights they need, and it offers a variety of free and paid plans to meet their needs at different stages of their analytics journey. As of December 31, 2025, Amplitude had 698 paying customers, each representing greater than $100,000 in annual recurring revenue (ARR), and 56 customers representing greater than $1.0 million in ARR. The company's dollar-based net retention rate across paying customers was 104% in 2025, indicating strong customer retention and expansion within its customer base.
Amplitude's growth and future success depend on factors such as customer acquisition and expansion, investments in its platform, and overall investment for growth. The company is focused on acquiring new customers and expanding relationships with its existing customer base. It has also invested significantly in developing and delivering innovative products, features, and functionality. Amplitude's strategic investments in its sales efforts and channel partners are expected to drive growth opportunities and ensure customer success, particularly with larger enterprises.
The company's recent acquisitions, including Command AI, Inari, June.io, and Kraftful, are aimed at enhancing its platform capabilities and expanding its offerings. Amplitude plans to continue making strategic investments in its sales efforts, research and development, and channel partners to further drive growth and customer success. As a result of these announcements, the company's shares have moved -2.64% on the market, and are now trading at a price of $9.95. For more information, read the company's full 10-K submission here.
