Levi Strauss Appoints Gianluca Flore as CCO

By Tamara Parker • Friday, April 12 10:18 • Permanent Link

Levi Strauss & Co. has appointed Gianluca Flore as its new Executive Vice President and Chief Commercial Officer, effective July 29. Flore will be responsible for the commercial operations of the Levi’s® brand across all global channels, including stores, e-commerce, and wholesale. This appointment comes at a transformational moment for the company as it pivots to become a direct-to-consumer (DTC)-led, denim lifestyle leader.

Flore brings more than 20 years of international commercial experience in the luxury apparel and lifestyle sector. Previously, he served as the Chief Commercial Officer at Burberry, overseeing five regions and a network of more than 400 stores. He also held leadership roles at the luxury group Kering, including CEO of Brioni and positions at Bottega Veneta.

Levi Strauss & Co.'s reported 2023 net revenues were $6.2 billion. As a result of these announcements, the company's shares have moved -3.0% on the market, and are now trading at a price of $19.26. For the full picture, make sure to review Levi Strauss &'s 8-K report.

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