Under Armour, Inc. (NYSE: UAA, UA) hosted an investor meeting in New York City, where senior executives outlined the company's product, brand, and commercial strategies. The company reiterated its full-year fiscal 2025 outlook, originally provided in conjunction with its second-quarter fiscal 2025 earnings results.
Key elements of Under Armour’s strategy centered on product, story, service, and team. The company plans to streamline its creation engine, revolutionize products, evolve its operating model to be consumer-led, and execute market-specific commercial strategies.
In terms of financials, Under Armour emphasized the strengthening of its product lineup for fall 2025, its underdog brand positioning, and disciplined marketplace management. The company expressed confidence that its actions are gaining traction, emphasizing a more agile and focused approach.
Notably, the company's senior management, including the President and CEO, Chief Product Officer, and other key executives, presented at the event.
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. The market has reacted to these announcements by moving the company's shares -5.1% to a price of $9.78. For more information, read the company's full 8-K submission here.
