Advantage Solutions Inc. (NASDAQ: ADV) recently announced the appointment of Jeff Harsh as the new Chief Operating Officer of its branded services business segment, effective August 25th. Harsh, who brings 28 years of experience from The Hershey Company, is expected to leverage his expertise in sales planning, omnichannel integration, and operational excellence to drive growth and margin improvement for Advantage Solutions.
The company's CEO, Dave Peacock, expressed confidence in Harsh's ability to energize their mission of driving sales for less on behalf of their consumer-packaged goods (CPG) clients and retail customers. Harsh's appointment comes as the company aims to enhance its ability to deliver value, accelerate innovation, and support its clients' evolving needs.
Harsh's predecessor, Dean General, will transition into a newly established role as Chief Industry Development Officer, leveraging his decades-long industry expertise and deep relationships to shape client and retailer engagement strategy and strengthen enterprise retailer partnerships.
These leadership changes are part of Advantage Solutions' strategic efforts to further strengthen partnerships and drive business forward for its clients.
About Advantage Solutions: Advantage Solutions is the leading omnichannel retail solutions agency in North America, leveraging data* and technology-powered services to help brands and retailers generate demand and get products into the hands of consumers, wherever they shop. The company is uniquely positioned at the intersection of consumer-packaged goods brands and retailers, with offices throughout North America and strategic investments and owned operations in select international markets. The market has reacted to these announcements by moving the company's shares 12.2% to a price of $1.84. If you want to know more, read the company's complete 8-K report here.