Advantage Solutions Inc (NASDAQ: ADV) has announced the appointment of Jeff Harsh as the new Chief Operating Officer of its branded services business segment, effective August 25. Harsh brings with him 28 years of experience from The Hershey Company, where he managed multi-billion-dollar businesses and led key initiatives in segmentation, pricing, and route-to-market transformation. His expertise in sales planning, omnichannel integration, and operational excellence is expected to be crucial in his new role, where he will be asked to unlock additional value for clients and further integrate market-leading technology.
Harsh's appointment comes as Dean General, the previous COO, transitions into a newly established role as Chief Industry Development Officer, where his decades-long industry expertise and deep relationships will be pivotal in shaping client and retailer engagement strategy and building strategic capabilities.
Advantage Solutions CEO Dave Peacock expressed confidence in the leadership changes, stating that they are designed to enhance the company's ability to deliver value, accelerate innovation, and support clients' evolving needs. With Harsh and General in these pivotal roles, the company aims to further strengthen its partnership and help drive business forward for its clients.
Advantage Solutions is a leading omnichannel retail solutions agency in North America, providing data* and technology-powered services to help brands and retailers generate demand and get products into the hands of consumers, whether in-store or online. Following these announcements, the company's shares moved 12.2%, and are now trading at a price of $1.84. If you want to know more, read the company's complete 8-K report here.
