Advantage Solutions Appoints Jeff Harsh as COO

By Ahmed Jameison • Sunday, August 10 15:34 • Permanent Link

Advantage Solutions Inc (NASDAQ: ADV) has named Jeff Harsh as the new Chief Operating Officer of its branded services business segment, effective August 25. Harsh, who comes to Advantage after 28 years at The Hershey Company, is set to bring his strategic, results-driven leadership to the company.

Jeff Harsh has been recognized for managing multi-billion-dollar businesses at The Hershey Company, delivering sustained growth and margin improvement. His expertise in sales planning, omnichannel integration, and operational excellence will be crucial with branded services serving as an extension of CPGs' sales and marketing teams.

In this new role, Harsh will be asked to unlock additional value for clients, turning insights into action, further integrating market-leading technology, and leveraging Advantage's network scale to provide solutions along the entire path to purchase.

Advantage Solutions CEO Dave Peacock expressed confidence in Harsh's ability to energize the company's mission of driving sales for less on behalf of its CPG clients and retail customers.

Harsh will be succeeding Dean General, who will transition into a newly established role as Chief Industry Development Officer and will remain on the executive leadership team. General's decades-long industry expertise and deep relationships will be pivotal as he shapes client and retailer engagement strategy, strengthens enterprise retailer partnerships, and builds strategic capabilities.

Peacock stated that these leadership changes are designed to enhance the company's ability to deliver value, accelerate innovation, and support clients' evolving needs. With Jeff and Dean in these pivotal roles, Advantage Solutions is confident in its ability to further strengthen its partnership and help drive business forward for its clients.

Advantage Solutions is the leading omnichannel retail solutions agency in North America, uniquely positioned at the intersection of consumer-packaged goods brands and retailers. The market has reacted to these announcements by moving the company's shares 12.2% to a price of $1.84. Check out the company's full 8-K submission here.

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