Advantage Solutions Appoints Jeff Harsh as COO

By Ahmed Jameison • Monday, August 11 06:02 • Permanent Link

Advantage Solutions Inc (NASDAQ: ADV) has announced the appointment of Jeff Harsh as the new Chief Operating Officer of its branded services business segment, effective August 25. Harsh, who joins the company from The Hershey Company where he spent 28 years, is set to bring his strategic and results-driven leadership to Advantage Solutions.

During his tenure at The Hershey Company, Harsh managed multi-billion-dollar businesses, delivering sustained growth and margin improvement. His expertise in sales planning, omnichannel integration, and operational excellence is expected to be crucial in his new role at Advantage Solutions, where he will be tasked with unlocking additional value for clients, turning insights into action, and further integrating market-leading technology.

This appointment comes as Dean General transitions into a newly established role as Chief Industry Development Officer at Advantage Solutions. General’s decades-long industry expertise and deep relationships will be pivotal as he shapes client and retailer engagement strategy, strengthens enterprise retailer partnerships, and builds strategic capabilities.

Advantage Solutions CEO Dave Peacock expressed confidence in the leadership changes, stating that the company is confident in its ability to further strengthen its partnership and help drive business forward for its clients with Jeff and Dean in these pivotal roles.

About Advantage Solutions: Advantage Solutions is the leading omnichannel retail solutions agency in North America, uniquely positioned at the intersection of consumer-packaged goods brands and retailers. With its data* and technology-powered services, Advantage leverages its unparalleled insights, expertise, and scale to help brands and retailers of all sizes generate demand and get products into the hands of consumers, wherever they shop. As a result of these announcements, the company's shares have moved 12.2% on the market, and are now trading at a price of $1.84. If you want to know more, read the company's complete 8-K report here.

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