Trump Media and Technology Group’s interim CEO Kevin McGurn said the company is shifting its Bitcoin treasury strategy to diversify where holdings are kept, with the goal of reducing risk and improving yield on its principal balance. He said the company wants “a strong balance sheet” and intends to put digital assets to work to support the business.
McGurn also tied the treasury move to the company’s broader strategy, saying Trump Media is trying to use the yield from those assets to fund strategic initiatives across its media and technology businesses. He pointed to the company’s capital base as a key advantage, saying it was raised in “one of the biggest pipes that the street has ever seen.”
On the product side, McGurn said Truth Plus is the next step beyond Truth Social, expanding short-form mobile content into long-form television programming. He said the service is meant to connect mobile and TV experiences in a closed-loop system that lets the company move faster because it owns its own tech stack and content delivery network.
McGurn said the company is preparing to ramp up growth marketing across mobile and television, with a focus on adding more content, users, advertisers and sponsorships. He described the next phase as one centered on app-install marketing and broader audience expansion.
He also said artificial intelligence will be used as an infrastructure tool and as a personalization engine, helping match content to user preferences across mobile and television. On the merger, McGurn said the company is focused on shareholder value and will look across the combined asset base, including media, power solutions, life sciences and fusion-related businesses. As a result of these announcements, the company's shares have moved -1.36% on the market, and are now trading at a price of $7.95. For the full picture, make sure to review Trump Media & Technology's 8-K report.
