Sprout Social said its current CTO, Alan Boyce, is stepping away after 16 years with the company, and co-founder Aaron is returning as chief technology officer on Aug. 3.
The move comes as Sprout says its platform now processes more than 2 billion events every day, a scale it says has turned the product from a tactical social media tool into an operational layer for social.
Aaron said the next phase will center on AI-powered intelligence and agentic capabilities, with Trellis, the company’s proprietary AI agent, set to be integrated across the Sprout ecosystem. He said that work is intended to turn fragmented social data into organization-wide action.
The company framed the opportunity as expanding beyond social channel management into customer, market and community intelligence. Aaron said the goal is to elevate teams from operational execution to strategic insight and to help organizations make better decisions, build better products and create better experiences.
He also described the shift as a larger transformation in business software, arguing that AI will change software from a tool that supports work into one that helps define how work gets done. As a result of these announcements, the company's shares have moved -1.81% on the market, and are now trading at a price of $7.035. If you want to know more, read the company's complete 8-K report here.
