Hasbro said second-quarter 2026 revenue rose 16% from a year earlier, lifted by Wizards and digital gaming and a smaller gain in consumer products, while entertainment declined.
The company reported revenue of $1.10 billion, with Wizards and digital gaming up 27% and consumer products up 5%. Entertainment fell 20%.
Operating profit came in at $253 million, up from the prior year, while adjusted operating profit rose 14% to $282 million.
Net earnings were $1.12 per diluted share, compared with a lower result a year ago, and adjusted net earnings per diluted share were $1.28.
Wizards and digital gaming remained the main driver. Segment revenue jumped 27%, led by Magic: The Gathering, which increased 32%. Digital and licensed gaming rose 17%. The segment posted operating profit of $270 million, up 12%, on a 41% margin.
Hasbro said Magic: The Gathering generated more than $500 million in quarterly revenue for the first time, helped by Secrets of Strixhaven and Marvel Super Heroes. Monopoly Go! contributed $44 million in the quarter.
Consumer products revenue increased 5% despite disruption from the previously disclosed unauthorized network access. The segment posted an operating loss of $15 million, versus a smaller loss or profit a year earlier, while adjusted operating loss was $8 million.
Entertainment revenue fell 20%, with operating profit slipping 15% to $6 million and adjusted operating profit down to $9 million.
For the first six months of 2026, revenue rose 15%. Wizards and digital gaming again led the way, up 27%, while consumer products increased 2% and entertainment fell 22%.
Year to date, operating profit was $523 million, up 21%, and adjusted operating profit was $569 million. Net earnings per diluted share were $2.51, while adjusted net earnings per diluted share were $2.76.
In the first half, Hasbro returned $239 million to shareholders through dividends and share repurchases and deployed $147 million toward debt reduction. It also issued $400 million of new notes.
Hasbro raised its full-year outlook. It now expects revenue to rise 5% to 7% in constant currency, compared with prior guidance of 3% to 5%. It lifted its adjusted operating margin target to 25% to 26% from 24% to 25%, and increased adjusted EBITDA guidance to $1.45 billion to $1.50 billion from $1.40 billion to $1.45 billion.
During the quarter, Hasbro paid $99 million in cash dividends and declared a quarterly dividend of $0.70 per share, payable Sept. 2, 2026. The market has reacted to these announcements by moving the company's shares 10.94% to a price of $90.515. For the full picture, make sure to review HASBRO, INC.'s 8-K report.
