McDonald’s on Tuesday outlined a longer-term plan built around higher market share, faster restaurant productivity and stronger margins, setting targets for 2030 that include 1.5 percentage points of share gains in both chicken and beverage and operating margin in the low-to-mid 50% range.
The company said it expects restaurant-level efficiency gains of about 250 basis points as the plan is rolled out across U.S. and international operated markets. It tied that improvement to roughly $100,000 in annual cash flow benefits for the average U.S. restaurant.
McDonald’s also said it will provide about $8.5 billion in total partnering support through 2036, including about $5 billion through 2030, in the form of rent relief and capital support to help franchisees modernize restaurants and deploy new technology.
On the sales side, the company projected nearly 2.5% contribution to systemwide sales growth in 2027, easing to about 2% by 2030. It also set a target of about 1.9% for G&A as a share of systemwide sales by 2030 and free cash flow conversion in the mid-to-high 80% range.
For capital spending, McDonald’s said that from 2027 through 2030 it expects about $3 billion of annual baseline capital expenditures, plus $1.5 billion to $2 billion of cumulative capital partnering support.
The company said it will maintain its leadership position in beef while aiming to lift chicken and beverage share by 1.5 percentage points each by 2030. Following these announcements, the company's shares moved -4.28%, and are now trading at a price of $239.645. If you want to know more, read the company's complete 8-K report here.
