Xponential Fitness Appoints Mark King as CEO

By Tamara Parker • Monday, June 17 15:19 • Permanent Link

Xponential Fitness, Inc. (NYSE: XPOF) has announced the appointment of Mark King as its new Chief Executive Officer. King, who has a proven track record of scaling iconic global consumer brands and franchisors, will take over the role effective June 17, 2024.

Mark King's appointment comes as the company continues to expand its global leadership position in health & wellness. He brings with him a wealth of experience, having previously served as the CEO of Taco Bell, where he achieved positive same-store sales growth in each quarter but one, and oversaw the opening of more than 1,400 new franchise locations. King was also credited with accelerating Taco Bell's international growth and establishing a healthy domestic franchise system.

Prior to his role at Taco Bell, King served as the President of Adidas North America, where he doubled market share and tripled sales in four years. He also held leadership positions at TaylorMade, where he grew the company into the leading and most profitable golf company in the world.

Xponential Fitness operates a diversified platform of nine brands across various wellness verticals, including pilates, indoor cycling, barre, stretching, dancing, boxing, strength training, metabolic health, and yoga. The company offers energetic and personalized workout experiences led by highly qualified instructors in studio locations throughout the U.S. and internationally.

The portfolio of brands under Xponential Fitness includes Club Pilates, CycleBar, StretchLab, AKT, YogaSix, Pure Barre, Rumble, BFT, and Lindora. The company has franchise, master franchise, and international expansion agreements in 49 U.S. states and 22 additional countries.

The appointment of Mark King is expected to drive value for Xponential Fitness' employees, franchisees, and shareholders as the company continues its mission to make health and wellness accessible to everyone. Following these announcements, the company's shares moved 36.4%, and are now trading at a price of $15.37. For more information, read the company's full 8-K submission here.

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