CONSUMER DISCRETIONARY

Hyatt Hotels Acquires Playa Hotels & Resorts

By Bobby Samwell • Wednesday, June 18 15:23 • Permanent Link

Hyatt Hotels Corporation (NYSE: H) has successfully completed the acquisition of Playa Hotels & Resorts N.V. (NASDAQ: PLYA), a major player in the all-inclusive resort space. This acquisition includes 15 all-inclusive resorts, expanding Hyatt's inclusive collection. Notably, eight of these resorts were already part of Hyatt's system as Hyatt Ziva and Hyatt Zilara properties. The acquisition adds several iconic beachfront resorts in premier destinations such as the Dominican Republic, Jamaica, and Mexico, including Secrets La Romana, Dreams La Romana, Dreams Rose Hall, Hyatt Ziva Playa del Carmen, and Sunscape Cancun.

Hyatt's President and CEO, Mark Hoplamazian, emphasized that the acquisition strengthens the company's leadership in the all-inclusive segment, combining new locations, capabilities, and talent. This move is part of Hyatt's ongoing expansion in the all-inclusive space, which began in collaboration with Playa in 2013 with the launch of the Hyatt Ziva and Hyatt Zilara brands, and accelerated with the acquisition of Apple Leisure Group in 2021.

Javier Águila, President of Inclusive Collection at Hyatt, expressed excitement about the acquisition, highlighting the deep cultural alignment and shared commitment to excellence between the two teams. This aligns with Hyatt's goal of shaping the future of all-inclusive travel by leveraging its loyalty program, World of Hyatt, and all-inclusive distribution platform in conjunction with Playa's commercial capabilities.

The departing Chairman & CEO of Playa Hotels & Resorts, Bruce Wardinski, expressed confidence in the acquisition, stating that it is a natural evolution of their longstanding relationship with Hyatt. He believes that the outstanding resorts will continue to flourish under Hyatt's leadership.

Hyatt plans to provide additional financial information about the transaction during the second quarter 2025 earnings conference call. The acquisition was facilitated by BDT & MSD Partners as lead financial advisor to Hyatt, with Berkadia serving as Hyatt’s real estate advisor and Latham & Watkins LLP acting as Hyatt’s legal advisor.

This acquisition marks a significant milestone for Hyatt as it solidifies its position as a leading provider of all-inclusive travel experiences, with a strengthened portfolio and expanded capabilities to meet the rising demand for all-inclusive stays. Today the company's shares have moved 0.75% to a price of $134.97. Check out the company's full 8-K submission here.

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