Sturm, Ruger & Co. Names Todd W. Seyfert CEO

By Bobby Samwell • Saturday, January 18 10:18 • Permanent Link

Sturm, Ruger & Co., Inc. has announced the appointment of Todd W. Seyfert as its next president and chief executive officer, effective March 1, 2025. Seyfert, who recently served as the chief executive officer of Feradyne Outdoors, LLC, is recognized for his extensive experience in the outdoor adventure and shooting sports industries. During his tenure at Feradyne, the company solidified its market position through product development, operational improvements, and strategic acquisitions, resulting in significant market expansion and increased profitability.

The outgoing president and chief executive officer, Chris Killoy, who has been with Ruger for 20 years, successfully guided the company through transformative milestones. This includes the pivotal acquisition of Marlin Firearms, which expanded Ruger's capabilities and market presence, as well as expertly steering the organization through the unprecedented challenges of the COVID-19 pandemic. Killoy's leadership also led to the introduction of numerous innovative and commercially successful new products, including the recently launched RXM pistol.

Under Killoy's leadership, Ruger solidified its position as one of the leading firearms manufacturers in the United States, renowned for its innovation, quality, and customer focus. Killoy will serve as a special advisor to Seyfert and the board of directors through his planned retirement from the company in May 2025 and will remain on the Ruger board.

Sturm, Ruger & Co., Inc. is known for its commitment to delivering quality and innovative firearms, with almost 800 variations of more than 40 product lines across both the Ruger and Marlin brands. As Ruger looks ahead to its next phase of growth under Seyfert's leadership, the company aims to maintain its commitment to core values of integrity, respect, innovation, and teamwork. As a result of these announcements, the company's shares have moved -0.8% on the market, and are now trading at a price of $35.67. For the full picture, make sure to review Sturm, Ruger &'s 8-K report.

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