Taco Bell Corporation has announced its business growth plan, "R.I.N.G the Bell: Relentlessly Innovative Next-Generation Growth," aiming to double innovation in 2025 after reaching a milestone of $1 billion in operating profit in 2024. In 2024, Taco Bell outperformed the QSR category with a year of U.S. same-store sales growth in all four quarters and achieved over 24% restaurant level margins in company-owned stores. The company also experienced 32% growth in digital sales, totaling $6 billion, and opened 347 gross-new locations across 25 countries, bringing the total restaurant locations to 8,757.
In the first quarter of 2025, U.S. same-store sales are projected to increase by 8%, driven by new product offerings. Looking ahead, Taco Bell aims to accelerate U.S. growth by increasing annual average unit volumes from $2.2 million to $3 million and expand its global footprint from 1,150 to over 3,000 restaurants outside the U.S. by 2030.
Under the "R.I.N.G the Bell" strategy, Taco Bell plans to focus on doubling innovation throughout the business, including food innovation, unmatched value, supreme service and experiences, digital connections, tech advances, and international expansion. The brand also announced plans to enter nine new countries, including France, Greece, and South Africa, while accelerating growth in existing markets such as the U.K., Spain, Australia, and India.
David Gibbs, CEO of Yum! Brands, stated, "Taco Bell U.S. is one of our twin growth engines," expressing confidence in Taco Bell's ability to outperform the industry and continue its growth trajectory.
Taco Bell's dedication to innovation and growth will be on display at "Live Más Live 2025," and the company encourages stakeholders to stay updated on social media and its website. The market has reacted to these announcements by moving the company's shares 1.5% to a price of $159.22. Check out the company's full 8-K submission here.
