Bowlero's Summer Season Pass Sales Hit $6 Million

Bowlero Corp. (NYSE: BOWL) has announced that its summer season pass sales have surpassed $6 million, setting a new record for the company. With over two months left in the sales period, the achievement underscores the increasing popularity of the summer season pass and Bowlero's dedication to providing value and entertainment to its guests.

The summer season pass offers guests the opportunity to enjoy two games of bowling daily throughout the summer, with the option to upgrade to a premium pass for added benefits such as 15% off food and non-alcoholic beverages, a $5 arcade card reload per visit, and access to all participating locations nationwide. With extended hours at locations during the summer months, Bowlero is ensuring that guests have ample opportunities to bowl, catering to both avid bowlers and new customers seeking summer activities.

This initiative not only introduces a new revenue stream for the company but also expands Bowlero's reach to a broader audience. By offering an affordable and attractive entertainment option, Bowlero can attract new guests, build long-term customer relationships, and enhance brand loyalty, which can carry into the fall and winter seasons.

Jeff Gliner, Chief Operating Officer of Bowlero Corp., highlighted that the increased traffic from summer pass holders will drive uptake in the company's updated menu offerings rolling out this summer, further leveraging the increased footfall.

The summer season pass, available for purchase at, can be redeemed through September 2, 2024. Bowlero Corporation, with approximately 350 locations across North America, serves over 40 million guest visits annually through its family of brands, including Lucky Strike, Bowlero, and AMF. In 2019, Bowlero acquired the Professional Bowlers Association, expanding its reach in the world of bowling and entertainment. As a result of these announcements, the company's shares have moved 5.1% on the market, and are now trading at a price of $14.12. Check out the company's full 8-K submission here.

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