What's the Media Buzz Surrounding British American Tobacco (BTI)?

BTI investors were likely spooked this afternoon by Wall Street Journal's report: "Cheaper cigarette brands are taking market share from large rivals such as BAT and Altria as smokers look for ways to save cash." For more coverage, read the full article here. On the back of this news, British American Tobacco Industries sank -2.8% to a price of $40.87.

British American Tobacco p.l.c. provides tobacco and nicotine products to consumers worldwide. The company belongs to the Consumer Defensive sector, which has an average price to earnings (P/E) ratio of 24.21 and an average price to book (P/B) ratio of 4.09. In contrast, British American Tobacco Industries has a trailing 12 month P/E ratio of 14.3 and a P/B ratio of 1.3.

British American Tobacco Industries p.l.c. has moved 17.9% over the last year compared to -15.7% for the S&P 500 — a difference of 33.6%. BTI has a 52 week high of $47.24 and a 52 week low of $35.34.

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