Analysts' Recommendation for DFS Stock at $130.81

We have noted Discover Financial Services's positive performance during today's evening trading session, during which it logged a 6.0% outperformance of the S&P 500. At its current price of $130.81, the company is now trading in range of its average target price of $135.25, which calls into question its ability to keep moving higher. Analysts have given the Diversified Financial stock target prices ranging from $115.0 to $151.0 dollars per share, with an average rating of hold.

The market sentiment on the stock is decidedly optimistic, since Discover Financial Services has a short interest of only 1.1%. This is the percentage of the share float that is being shorted. Each short position represents an investor's expectation that the price of the stock will decrease in the future.

Short selling involves borrowing shares and then selling them at current market prices. In the successful version of the strategy, the shares are purchased at a lower price at some time in the future. The investor then returns the shares to the lender, and keeps the profit made on the sell/buy transaction.

One way to get an idea of the market sentiment on a stock is to check its rate of institutional ownership. In the case of Discover Financial Services, institutional investors own 86.4% of the shares. This would indicate a positive sentiment towards the stock among institutions. What does this really tell us?

Institutional investors such as hedge funds, investment firms, and wealth managers devote significant resources to identifying good investments. If they have decided to invest in DFS, it probably means they believe it is a solid investment choice. But it could also mean they are buying up shares in an effort to acquire the company or get seats on the board of directors. Also bear in mind that institutions are fallible (just maybe not quite as fallible as the average retail investor), so they may simply be wrong when they think they've found a good stock.

Overall, there is mixed market sentiment on Discover Financial Services because its an analyst consensus of some upside potential, a hold rating, a very low short interest, and a significant number of institutional investors. Warren Buffett famously said that in the short term, markets are voting mechanisms, but in the long term, they are weighing mechanisms. This means that long term investors should be aware of a stock's fundamentals before committing.

Buffett was one of the fist investors to focus on free cash flow as a yardstick for a company's health. Here are DFS's recent cash flows:

Date Reported Cash Flow from Operations ($ k) Capital expenditures ($ k) Free Cash Flow ($ k) YoY Growth (%)
2023 8,563,000 303,000 8,260,000 19.64
2022 7,140,000 236,000 6,904,000 18.52
2021 6,019,000 194,000 5,825,000 -1.85
2020 6,196,000 261,000 5,935,000 0.39
2019 6,196,000 284,000 5,912,000 19.75
2018 5,191,000 254,000 4,937,000
The above analysis is intended for educational purposes only and was performed on the basis of publicly available data. It is not to be construed as a recommendation to buy or sell any security. Any buy, sell, or other recommendations mentioned in the article are direct quotations of consensus recommendations from the analysts covering the stock, and do not represent the opinions of Market Inference or its writers. Past performance, accounting data, and inferences about market position and corporate valuation are not reliable indicators of future price movements. Market Inference does not provide financial advice. Investors should conduct their own review and analysis of any company of interest before making an investment decision.