Informa TechTarget, a newly formed entity resulting from the combination of TechTarget and Informa Tech's digital businesses, has officially commenced trading on the Nasdaq Global Select Market under the ticker symbol "TTGT" as of December 3, 2024. The company now employs over 2,000 people and serves 7,500 customers globally, positioning itself at the intersection of the tech and B2B marketing markets with an estimated annual market opportunity of $20 billion.
Moreover, the new company boasts an audience of 50 million B2B tech and line of business professionals worldwide, providing powerful permissioned intent data for actionable targeting and demand generation solutions, aimed at building client pipelines and accelerating revenue. This audience scale represents a significant increase in potential reach for technology vendors.
Additionally, Informa TechTarget's expertise is further evidenced by its 750+ editors, journalists, and industry analysts who provide intelligence and advice guiding and influencing strategies at market, product, and go-to-market levels. The company's publishing network comprises over 220 digital editorial brands, alongside full-service content studios, offering branded content with superior reach for building awareness and thought leadership.
As part of the creation of Informa TechTarget, Informa plc contributed $350 million in cash and the Informa Tech digital businesses in exchange for an approximately 57% equity stake in the new company. This cash injection equates to approximately $11.70 per outstanding TechTarget share and will be paid to existing TechTarget shareholders, who will retain an approximately 43% equity stake in the new company.
Gary Nugent, former CEO of Informa Tech, has been appointed as the CEO of Informa TechTarget, expressing excitement about combining the strengths of TechTarget and Informa to address the go-to-market challenges of today's B2B technology vendors.
The new company's focus on delivering services that help companies move faster to market and faster to revenue, as well as its unique assets and expertise, reinforces its positioning as a leading B2B growth accelerator for the technology industry. Today the company's shares have moved -0.8% to a price of $25.09. Check out the company's full 8-K submission here.
