Sprinklr Appoints Microsoft Exec to Board

By Greg Peters • Thursday, August 13 10:47 • Permanent Link

Sprinklr said it will add Jordi Ribas, Ph.D., to its board of directors effective Aug. 17, 2026, bringing onto the board a Microsoft executive who has spent more than 26 years at the company and currently serves as president of search and AI.

Ribas leads the product, engineering and growth teams for Microsoft Bing and the web IQ search engine for agents. Sprinklr said he helped launch the original Copilot at Microsoft, a product it described as foundational to the company’s generative AI push. His work has also been used across Microsoft Azure, Office and Windows, as well as in OpenAI’s ChatGPT.

Ribas has published more than 50 technical publications, including 25 peer-reviewed journal and conference papers, and holds 20 U.S. patents. He has also contributed to technical standards including ISO MPEG-4 and ITU H.264.

Sprinklr said the appointment comes as it pushes further into AI-native customer experience management. The company said more than 1,600 enterprises use its platform, including Microsoft, P&G and Samsung, and that 59% of the Fortune 100 rely on its tools.

The board addition follows a period in which Sprinklr is emphasizing AI across its customer-facing software, with the company saying Ribas’s experience building products at global scale will help as it continues expanding its platform. Today the company's shares have moved 0.07% to a price of $6.745. For more information, read the company's full 8-K submission here.

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